Venue description and copy

Your venue description is your opportunity to demonstrate what sets your venue apart and give potential clients the information they need to decide whether your venue is right for their event.

Use your description to highlight your USPs, previous events, interesting or quirky features, catering options, facilities and other important details.

Most importantly, tailor your content towards the types of events and customers you want to attract.

Write for the Events You Want to Attract

Think about the words, features and information a client would expect to see when searching for their particular event.

🎉 For birthday parties, you might mention:

• Dance floor
• Catering and bar options
• Entertainment facilities

📊 For corporate events, you might highlight:

• AV setup, including PA systems and projectors
• Networking friendly spaces
• Flexible layouts
• Movable furniture
• Breakout areas

The more relevant information you provide, the easier it is for clients to understand whether your venue matches their requirements.

Answer Common Questions in Your Description

Think about the questions clients regularly ask your team before deciding whether to arrange a site visit or progress an enquiry.

Where possible, answer these questions within your description.

Providing useful information upfront can remove potential blockers and give clients greater confidence to enquire.

Keep Your Content Original

The more original, accurate and detailed your content is, the more we can do with it to help increase your venue's visibility.

Avoid simply copying the same description you use across your own website or other venue platforms. Instead, use your Canvas profile to provide original information about your venue, its spaces, facilities and the events you are particularly interested in hosting.

As an aggregator, Canvas can also help your venue benefit from our wider visibility across traditional search engines and AI search platforms.

How Canvas Optimises Your Description for SEO and GEO

Once your venue is live, we use your original description and venue information to create an AI optimised version.

We combine your content with the relevant specifications held on your Canvas profile and apply best practice for:

• SEO, helping your venue appear in relevant traditional search results
• GEO, helping your venue information be understood and surfaced by generative AI and answer engines
• Clear, natural and human sounding content
• Making important venue specifications and differentiators easier to understand

Your original content remains incredibly important because it gives us better information to work with. The more unique and accurate information you provide, the stronger the optimised description can be.

Review Your AI Optimised Description

Once your venue is live, go to the AI Boost tab in your dashboard.

Here you can:

1. View your AI optimised venue description
2. Check that the information is accurate
3. Edit anything that is incorrect or needs updating
4. Add further information where necessary

⚠️ Important: AI generated content should always be checked. You know your venue better than anyone, so please review the optimised description and correct anything that is not completely accurate.

Descriptions for Individual Spaces

If you have multiple spaces or event specific rooms, make sure each one has its own relevant description.

Rather than repeating the same copy, explain what makes each space different and which events, layouts or requirements it works particularly well for.

This makes it easier for clients to visualise their event at your venue and gives us more useful, original information to optimise.

Final Tips