How to Optimise Your Venue Profile to Attract More Views and Bookings
Search Engine Optimisation (SEO) is a key priority at Canvas. It’s what helps your venue (and the wider Canvas site) stand out on Google and attract more traffic.
The good news? Your venue profile plays a major role in our overall SEO performance. The better optimised your profile is, the more likely it is to show up in relevant search results – both on Canvas and Google. Here's how to improve your SEO and why it matters for your bookings.
🔎 What is SEO and Why Does It Matter to You?
SEO stands for Search Engine Optimisation – it’s the process of improving content so it appears more prominently in search engine results.
By optimising your Canvas profile, you:
✅ Help more people discover your venue
✅ Attract high-quality leads who are actively searching for event spaces like yours
✅ Improve your conversion rates, as visitors will land on a profile that matches their needs
🏷️ Where to Use SEO Keywords in Your Profile
To boost visibility, make sure your profile includes relevant and specific keywords in the following areas:
1. Your Tagline
This is the first thing people read, and it's a great chance to include key descriptors.
Examples:
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Light-filled East London warehouse
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Boutique private dining room near London Bridge
Make sure to include location and event-relevant terms like blank canvas, meeting space, or wedding venue.
2. Your Description
A well-written description should highlight:
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The types of events your venue is ideal for (e.g. corporate events, training days, receptions)
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Venue features (e.g. breakout rooms, AV systems, catering)
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Location keywords (e.g. Shoreditch, London Bridge, Central London)
The more relevant keywords you use naturally, the better your chances of being discovered.
3. Your Rooms / Spaces
If you’ve set up separate rooms or event types, use keywords in those descriptions too.
Example:
"A fully equipped boardroom with drop-down projector and break-out space for team sessions."
🎯 The Benefits of SEO for Your Venue
1️⃣ Attract More Qualified Leads
People searching with keywords like "training room in London" or "private dining space with AV" are more likely to enquire and book if your venue matches those needs.
2️⃣ Improve User Experience
Clear, keyword-rich content keeps people on your profile longer, which not only improves SEO, but also boosts your chances of being contacted.
💡 The longer someone stays on your profile, the more likely they are to enquire.
✅ Final Tips
✔ Use keywords that describe your space’s features, capacity, and event types.
✔ Include location names to boost local search visibility.
✔ Avoid keyword stuffing – write naturally, but be intentional with your word choices.
✔ Keep descriptions clear, engaging, and relevant.
💬 Need Help with Your Profile Copy?
Our team is happy to help you refine your venue description or suggest SEO-friendly keywords that work best for your space. Just reach out!