Tips and tricks to help set you up for success
Your venue profile is the first impression potential clients get of your space. A well-optimised profile increases enquiries, improves SEO rankings, and ensures you're attracting the right type of events. Here’s a guide to making your profile stand out.
✅ Images:
Upload at least 20 photos that show:
-
- Different times of day (daytime & night-time).
- Varied setups (empty, full, different furniture arrangements).
- Live events in action (so clients can visualise their own event).
📹 Add a Video:
- Venues with videos have a higher click-through rate.
- It can be a 3D tour, a walkthrough, or a promo video—whatever best represents your space!
- Adding a bio-pic (photo of the venue team, building exterior, or owner) increases trust and makes clients feel more confident about getting a response. It doesn’t need to be a professional headshot—just something to make your profile feel personal and welcoming!
💰Set Clear Price Guides
Price guides help set expectations and filter enquiries to match your budget.
- Keep it simple and clear—just enough detail so clients know whether your venue is within their range.
- Tip: Include a note like: “We’re flexible on pricing, so feel free to get in touch to discuss your event!” This encourages conversations rather than scaring away potential bookings
📃Write Copy That Attracts the Right Events
Your venue description should be tailored to the events you want to attract.
🔹 For birthday parties? Mention dance floors, catering, drinks, entertainment.
🔹 For conferences? Highlight AV equipment, PA system, breakout spaces.
💡 Why It Works:
- Your description helps filter the right enquiries.
- Clients searching for their specific event type are more likely to book when they see relevant details.
⚡Select the Right Event Types to Appear in More Searches
✅ Tick all relevant event types to appear in more searches and receive more enquiries.
❌ Untick event types you don’t want enquiries for (e.g., if you don’t host fashion shows, untick it!).
📌 Important: If an event type isn’t ticked, you won’t show up in searches for it!
🏰 Set Up Spaces for Maximum Visibility
There are two ways to structure your spaces—both work well, but using a mix is best!
Option 1: Event-Specific Listings (Best for SEO & Conversions)
🔹 Example: A venue lists separate pages for private dining, away days, and conferences.
- Each listing has different images, copy, and keywords.
- Better SEO rankings – e.g., clients searching “Product Launch Venue Shoreditch” will find your venue!
Option 2: Space-Specific Listings (Best for Simplicity)
🔹 Example: A venue lists its spaces separately (e.g., ‘The Nash Room’, ‘The Waterloo Room’).
- Each space has its own pricing, description, and photos.
- Great for venues with multiple hireable spaces.
🎯 Best Strategy? Use a Mix! Have some event-type listings and some space-specific listings for maximum reach.
✅Keep Your Features & Restrictions Up to Date
🔹 Clients filter searches based on venue features—if your profile isn’t up to date, you might miss out on perfect inquiries.
🔹 If you tick something, you’ll appear in relevant searches. If you leave it unticked, you won’t!
⌚Maintain a Strong Response Rate
- We track response times, and a fast reply increases your chance of securing a booking.
- Aim to respond quickly to all enquiries—venues with better response rates get more enquiries!
🧠 THINK ABOUT IT
Over the course of a year, if you're constantly having good conversations and meeting new contacts, it will pay off, as it's shown to with our best performing venues.